The “IPv6 In Action” Project aims to help the general public and Small and Medium Enterprises (SMEs) to better understand the IPv4 address space exhaustion situation and to raise their awareness of IPv6. Sponsored by The Office of the Government Chief Information Officer (OGCIO), the project is organised by the Internet Society Hong Kong and supported by a number of Co-operating Partners and Supporting Organisations.
Please visit IPv6 In Action thematic website: www.ipv6now.hk
The IPv6 in Action project was hosted by the Internet Society Hong Kong (ISOC HK) with sponsorship from Office of the Government Chief Information Officer (OGCIO). The project is targeted towards the general public and Small and Medium Enterprises (SMEs). The project aims to provide a better understanding of the IPv4 address space exhaustion situation, as well as per-requisites and potential issues for using IPv6; raise awareness on new applications and services for IPv6; and provide guidelines on how to select and apply IPv6 services offered in the market.
The project successfully achieved its objectives due to the participation and support from IPv6 experts locally and internationally. The technological terms in IPv6 were translated into easy to understand messages to ensure effective delivery to the general public and SMEs. The project utilized various channel of promotions and activities which includes:
- total 38 media coverage generated with estimated circulation of over 2 millions readership
- a multilingual thematic website with nearly 50,000 pageviews and over 12,000 visits as of 10 Dec 12;
- 3 episodes of each around 4 minutes radio programs were produced and broadcasted through digtial radio and online media;
- 20,000 promotional pamphlets with Siuhak’s design were distributed to nearly 250 locations/ events around the city;
- 5 seminars targeted to youth, SMEs, teachers and the general public respectively and a conferencewere organised with totally around 800 participants;
- a booth at the International ICT Expo attracted an estimated no. of over 5,000 visitors;
- a multilingual consumer guide with detailed information that were deployed by at least 3 other Internet Society chapters around the world;
- 2,000 mouse pads, 10,000 stickers and 500 posters were produced for the promotion;
- Over 900 responses received in two IPv6 surveys to understand the public’s awareness of IPv6;
- a video clip hosted by celebrity ambassador, Ryan Lau aired on Roadshow for 4 days with an approximately reach of 1.4 million passengers daily;
- 9 IPv6 directories and the “Ask the expert” forum launched as a part of the thematic website;
- An animiated video clip with cartoon characters was produced and distributed via different channels to allow easy understanding of IPv6;
- An online flash game and an online quiz were created as parts of the thematic website and werepromoted through various social media channels to match IPv6 key messages;
- Mobile application developed for iPhone and Android phones;
- The thematic website was linked to by websites of various government bureaux and departments,which includes OGCIO, OFCA and Education Bureau;
Between the period from October 15, 2011 to October 31, 2012, the project has reached at least 3 millions of targeted audience to enhance their readiness for IPv6’s global transition. IPv6 in Action has attained OGCIO’s objectives stated in the Request For Proposal in building IPv6 awareness to the Hong Kong general public and SMEs thus paving a road to increasing the city’s competitive edge locally and globally. The project was financed well within OGCIO’s sponsorship funding with extra sponsorship in cash and kind generated. It is a successful project as it has also helped Internet Society Hong Kong (ISOC HK) in meeting its mission to foster, participate, educate, bring leadership and more within our own society and community. As we call it , “Internet is for Everyone”. ISOC HK will continue to contribute to the promotion of IPv6 and other new Internet Standards in the future.
Looking ahead, the Steering Committee recommended that the government would continue its support, either through a sponsorship program or other means of resources allocation, for the promotion of IPv6 deployment, especially in the area of cloud computing, eLearning, start-up and youth education. The roll-out of the IPv6 service by local ISPs should be faster to match the global deployment trend. There is still a lot of areas that Hong Kong should work on in the promotion of IPv6 and there is still a long way to go.