Trademark and Brand Protection Strategy — Changes and Opportunities in the Cyberspace

Trademark and Brand Protection Strategy -- Changes and Opportunities in the Cyberspace
In the past, there are 22 gTLD (generic Top Level Domains) such as .com, .net, .org etc. In June 2011, ICANN authorized the launch of the New gTLD Program. The program's goals include enhancing competition and consumer choice, and enabling the benefits of innovation via the introduction of new gTLDs, including internationalized domain name (IDN). ICANN finally received 1,930 applications and the first batch of new gTLDs will launch to the market very soon.This will substantially change the landscape of the cyberspace. It will provide more choices not only for brand holders but also open doors to new business models which is named “Cyber-estate” for investors. How companies can manage the changes, protect their trademarks and brands, at the same time, creating opportunities? Please join us on 11 Oct to learn the latest updates and developments. | Forum Details:

Date | 11 Oct, 2013 (Friday)
Time __| 2 pm – 5 pm __
Venue __| _HKUST Business School Central

Language __| English
Fee __| $180 (Discounted rate of $100 for members of Hosts/ Co-hosts/ Supporting Organisations)
Seminar Registration : Click Here

Host Keynote Speakers

Prof. Joseph Ng Vice-Chairman, Internet Society Hong Kong

Kuek Yu-Chuang Vice President for Global Stakeholder Engagement for the Asia Region, ICANN Panelists

Ching Chiao Founder & CEO, Brandma.Co

Jonathan Shea CEO, Hong Kong Internet Registration Corporation

Kun Qian General Manager, China, Afilias Limited

Jason Du CEO, World Brand Alliance --- ---

James Seng Founder & CEO, Zodiac

Arto Isokoski CEO & Co-Founder, TLD Registry Ltd. --- ---

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